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SBA classifies US creators as small businesses: what changes for brand partnerships

The US Small Business Administration now gives creator businesses an industry code, NAICS 5121, easing access to its loans. Deal structures may not move soon, but how creators negotiate and get onboarded by brands could.

Digital advertising · 1 day ago

Instagram unveils Features, 90-minute videos aimed at YouTube: what teams should plan

Instagram has unveiled Features, a format for videos of up to 90 minutes positioned against YouTube. Distribution, monetisation and ad placements are not yet public, so teams should prepare long-form assets without moving budgets.

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