Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital business trends
Only 6% of Executives Value Academic Pedigree in a CMO
NewtonX and Adweek research reports that just 6% of executives see academic pedigree as what makes a great chief marketing officer. The strongest candidates instead bring experience in operations, entrepreneurship and data.
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LinkedIn adds an AI recommendation layer to its feed
LinkedIn is introducing an AI-based recommendation system meant to surface posts that better match users' expectations, Siècle Digital reports, as AI-generated content multiplies on the platform. The announcement does not detail how the ranking works or which signals it weighs.
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Orange bundles OpenAI, Google, Anthropic and Mistral AI in one app
Orange has released a new version of its app, open to all users including customers of other operators, that brings together the AI models of OpenAI, Google, Anthropic and Mistral in a single interface. The announcement does not specify pricing, usage limits or how responses are routed between providers.
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Anthropic's $64bn IPO plans: what the numbers mean for AI costs
FrenchWeb reports that Anthropic is preparing a $64 billion IPO alongside a $26 billion private placement, with fast-growing revenue and contained operating losses. An amended filing also discloses $900.9 billion in computing commitments, a first major instalment falling due within twelve months.
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Google launches November 2026 Core Update after AI Overviews
Google has started its third core update of 2026, the first since AI Overviews and AI Mode arrived in France. The rollout can take up to two weeks, according to Blog du Modérateur.
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New York's AI safety law: what it changes for teams building on models
New York is preparing to enforce an AI safety law requiring major developers such as OpenAI and Anthropic to register, disclose safety practices and report critical incidents. The measure targets model providers, but its effects will reach every team that builds products and funnels on top of their APIs.
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Publishers and AI scrapers: what the latest warning changes
Digiday reports a warning that publishers must protect their content from AI scrapers now. The parallel with the early web and social platforms is the useful part: access granted freely is hard to reverse later.
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OpenAI to ad partners: privacy rules will limit what ads can do
OpenAI's monetization chief told ad partners that user trust and privacy rules will cap what advertising inside its products can do. The report says he declined to own a reported $100 billion ad revenue target.
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Apple reportedly plans to turn Siri into a full AI agent
According to Siècle Digital, Apple is preparing a new version of Siri intended to become a genuine AI agent, possibly next year, to compete with OpenAI's agents and Meta's Muse. The report gives no detail on capabilities, markets or timing beyond that.
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Trump administration weighs deep-sea data centres
Siècle Digital reports that the Trump administration is looking at building data centres on the ocean floor, citing land scarcity and potentially lower costs. No timeline, budget or technical plan is specified, leaving the operational implications open.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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