Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital interfaces
Research-In-The-Loop: Keeping User Research Sync With AI-Speed Development
Nielsen Norman Group outlines a research-in-the-loop model, where research defines what each release must measure as AI accelerates development. The approach adapts user research to faster shipping cycles rather than slowing them down.
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Fortnite's One Piece treasure hunt raises gambling concerns for kids
According to L'ADN, Fortnite has launched a One Piece treasure hunt that the outlet describes as resembling a game of chance and encouraging compulsive betting behaviour in children. The report does not detail the mechanics, odds or any response from Epic Games.
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CTV: why the smart TV home screen is becoming ad inventory
Digiday reports that CTV advertising is shifting attention from in-stream video toward the smart TV home screen, as viewers spend more time navigating apps before pressing play. Standardization of that surface is now the open question for buyers.
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Reddit Reviews: AI-summarised product pages from community posts
Reddit is testing AI-generated review pages that condense what users say across its communities, starting with around 10,000 products in four categories. For brands, the forum conversation becomes a product page that can shape discovery and purchase decisions before any ad is seen.
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Bing lets users switch off AI answers, unlike Google
Siècle Digital reports that Microsoft now allows Bing users to disable AI-generated answers, while Google keeps AI Overviews in place by default. The choice changes how publishers and SEO teams should think about visibility in search results.
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Brussels Targets Chatbots That Simulate Attachment to Keep Users Talking
The European Commission proposes letting consumers switch off features that encourage compulsive or excessive use of chatbots, including behaviours that simulate a personal relationship to prolong an exchange. The move brings the conversation itself into consumer law.
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Local Sports Rights Consolidation: What Leagues Want to Simplify
Digiday reports that leagues are moving to simplify local sports rights as the regional sports network business grows more complex. For media and advertising teams, the shift matters less for the rights themselves than for what it does to local inventory and audience access.
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Google AI Mode upgrade: what complex queries mean for search traffic
Google is upgrading AI Mode with Gemini 4 Hydrogen, promising better handling of complex queries, more relevant links and richer visual answers. For teams that depend on organic search, the practical question is whether those links and visuals still send visitable traffic.
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Nebius's $40B AI Buildout Relies on Prepayments and Loans
Nebius plans to finance a $40 billion AI infrastructure expansion with customer prepayments and loans. Delays at a Microsoft data center raise questions about that financing model, according to TechCrunch.
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SEO, GEO and Google Ads: what SMEs must reassess for 2027
FrenchWeb reports that SMEs can no longer treat search visibility as a matter of rankings alone, as AI-generated answers and automated advertising reshape discovery. The central question becomes how many actual customers each channel brings in.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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