Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital business trends
Shopify stores face suspected AI-driven cyberattacks
Adweek reports that a software engineer found signs of suspected AI-driven attacks while shopping on a Shopify storefront. The report leaves the scope, the mechanics and the number of stores affected unspecified, so teams can only act on what they can observe themselves.
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Snapchat settles teen addiction suit: what it means for ad teams
Snapchat reached a financial settlement with two American teenagers who accused the platform of fostering addiction, avoiding a trial according to Siècle Digital. The terms and the sum are not disclosed, but the case pushes age-related risk into how social platforms are bought and measured.
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Gen Z protest content: same likes, different narratives per platform
L'ADN reports that despite the violence of 17 October, 77% of likes still go to content favourable to the student movement. The dominant narrative, however, differs from one platform to the next.
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New York Times sues Brave over articles used for its AI features
The New York Times has filed a complaint against Brave, alleging its articles were used and exploited without authorisation, including to feed the browser's AI features. The publisher joins a broader front of media organisations challenging how AI companies use their content.
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When Connectivity Becomes the Bottleneck for AI Products
A Colt Technology Services France executive told Blog du Modérateur that connectivity now constrains AI as much as energy and GPUs do. For teams shipping AI features, latency and bandwidth budgets deserve as much attention as model choice.
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ibou opens its search index via API at €1 per 1,000 units
The French search engine ibou, published by Babbar, now sells API access to its results through four endpoints priced between one and five units per call. Abondance reports a rate of €1 per 1,000 units, a model that turns search data into a billed acquisition input.
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Retail Media Moves Beyond the Lower Funnel, Agency Execs Say
At DMBS, agency leaders argued that retail media should be treated as more than a bottom-of-funnel sales channel, pointing to closed-loop measurement as a way to inform upper-funnel work too. The report does not detail specific formats, budgets or measurement methodologies.
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Google, OpenAI et Microsoft simplifient le refus d'usage des contenus par l'IA
Selon Siècle Digital, Google, OpenAI et Microsoft se sont accordés pour faciliter le refus, par les éditeurs, de l'usage de leurs contenus dans l'entraînement des IA. Les modalités techniques et le calendrier ne sont pas précisés.
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Adobe for Startups: 12 months of Firefly, Acrobat and Semrush
Adobe is launching a programme that gives startups under five years old and having raised less than $15 million twelve months of free access to Firefly, Acrobat Studio and Semrush. For marketing teams, the SEO and generative content tools are the most immediately useful part.
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Anthropic says RSI, self-improving AI, is close: what changes
Anthropic has warned that self-improving AI, or RSI, is nearing. The company frames it as the point where AI gets so good at training itself that capabilities accelerate sharply.
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Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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