Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital monetisation
Why user-first ad experiences build the strongest app businesses
Digiday reports that mobile users move through apps in short bursts, so attention is won and lost second by second. For app publishers, that reframes ad placement and frequency as a design decision rather than a volume target.
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OpenAI's Business Hub makes ChatGPT both referee and scorekeeper
Adweek reports that OpenAI's new Business Hub positions the company as both referee and scorekeeper for brands' visibility inside ChatGPT. For teams tracking generative engine optimisation, the measurement layer now sits with the platform itself.
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GTA VI and the cost problem behind gaming's layoffs
As GTA VI nears release, the games industry is cutting jobs despite being fully digital. L'ADN reports that the sector now carries heavy-industry costs: expensive debt, energy and hardware.
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Google ranking: RESONEO maps 305 signal groups in its code
RESONEO says it has catalogued 305 groups of ranking signals, recorded in a tool called RankLab, split between signals that apply to each result and each query. The report, relayed by Abondance, does not document how the signals are weighted or measured.
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Adobe bets on creative AI agents to reach users where they work
Adobe is developing AI agents intended to connect its creative tools to the environments where users already work, according to a Blog du Modérateur report. The company frames this agent strategy as a way to reach new users without disrupting professional workflows.
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In China, luxury goods move to warehouse discount formats
L'ADN reports that some large Chinese retailers are selling luxury goods in warehouse-style, cut-price formats. The relationship between luxury positioning and discount retail is the central question for pricing and channel strategy.
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CoreWeave's prepayment model signals a shift for AI buyers
CoreWeave is turning to customer prepayments and shorter contracts to fund its AI growth, according to its Q3 earnings. This could mean higher prices and tighter terms for companies buying AI compute.
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Meta extends AI age detection worldwide to catch teens faking birthdays
Meta is rolling out its AI-based age detection system globally across its platforms, according to Siècle Digital, targeting teenagers who enter a false birth date. For advertisers, that means the declared 18+ audiences they buy against become less certain.
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France: Macron targets AI chatbots and connected toys for child safety
Emmanuel Macron wants certain AI uses banned when they put children at risk, citing chatbots and connected toys, Siècle Digital reports. The announcement names no scope, timing or enforcement mechanism, so teams serving younger audiences should track what follows.
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Data center backlash and permitting delays: what AI capacity really looks like
TechCrunch reports that local opposition, permitting delays and power constraints are slowing data center projects, and that many announced builds may never happen. For teams relying on AI, that changes how capacity and costs should be planned.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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