Traffic acquisition and monetisation · Sofia, EU
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Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Traffic acquisition
AI search: fewer than 10% of sites optimised, Abondance reports
Abondance covers a Fasterize barometer scoring sites on Search, AI Search, Experience, Accessibility and AI agents. Fewer than one in ten sites clears the threshold for good optimisation on AI search.
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AI-Written Briefs: Why Brief Bloat Slows Campaigns
Digiday reports that agencies and marketers now routinely use AI tools to draft media and creative briefs, and that overuse is producing bloated documents. The report offers no figures or named cases, but it points to a quality problem teams can test for themselves.
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Microsoft patent filing targets real-time speech and lip-sync editing
A Microsoft patent filing reported by Siècle Digital describes near-real-time cleanup of speech, removing filler words and hesitations. What the report leaves open is how such editing would work, and what it means for teams producing video at volume.
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EU court weighs AI summaries of press articles against copyright
Europe's top court is being asked whether an AI assistant may reuse press articles to generate answers without publisher permission, per Siècle Digital. The advocate general's conclusions in the Google case are still pending, and no figures or outcomes are known.
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Nothing's AI-first device: what a launch without specs means
Nothing's CEO says the company's AI-first device ships next month, with productivity as the stated goal. The report gives no product category, price or market. For marketers, the useful move is scenario planning, not predictions.
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Orange launches free Branded Call display for business calls
Orange announced Branded Call, a free service for its mobile subscribers that displays the name of a calling company before the call is answered. The operator frames it as a way to help users identify professional calls as canvassing calls multiply.
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Avast launches a free, ad-free VPN: what it means for traffic
Avast is offering a free, ad-free VPN presented as unlimited, according to Siècle Digital. The report does not detail the restrictions behind the offer, which matters for teams building acquisition on privacy tools.
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The Trade Desk and Dstillery Link AI Agents for Mid-Campaign Audiences
Adweek reports a partnership between The Trade Desk and Dstillery that connects AI agents to build and adjust audience segments while campaigns are running. Buyers quoted remain sceptical about the impact on media buying itself, pointing to audience relevance as the harder problem.
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Sedestral links its SEO agents to Claude and ChatGPT via MCP
Sedestral has connected its SEO agents to Claude and ChatGPT through the MCP protocol, according to Abondance. The report does not detail which tasks are automated, what the integration costs or how access is controlled.
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AI crawlers: what the WebRankInfo list changes for your traffic
WebRankInfo has published a list of the main AI engine crawlers, from ChatGPT to Claude and Mistral. For publishers, it turns a vague debate about blocking or allowing them into a concrete configuration decision.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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