Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital business trends
Europe Pushes TikTok to Rework Its Personalized Feeds
The European Commission wants TikTok to change the recommendation systems behind its personalized feeds, citing risks for users, especially younger ones. For teams building on short-video algorithms, the design of those feeds becomes a regulatory question, not just a product choice.
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Suno faces new lawsuits over Elvis Presley and Eminem catalogues
Suno, a leading AI music generation tool, is facing fresh lawsuits from the estates of Elvis Presley and Eminem's publisher over alleged copying of their catalogues. The company normally blocks artist names in prompts, but rights holders argue that safeguard is not enough.
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Visibility in AI answers: how brands organise their presence
FrenchWeb reports on how large companies structure their presence in AI-generated answers, covering customer needs, measurement, sources and team coordination. The report names no figures, tools or outcomes, so the operational detail remains to be established.
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Daniel Roch to update the French SEO reference "Réussir son référencement web"
Abondance reports that Daniel Roch is taking over "Réussir son référencement web", the French SEO manual previously written by Olivier Andrieu. The announcement gives no publication date, no scope of changes and no detail on what the new edition will contain.
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Sentiment analysis: why whole-page scores hide what matters
Abondance reports that labelling a review or page simply "positive" says little about its mixed content. For teams relying on AI to read customer language at scale, the useful signal is the location and weight of each passage, not an aggregate score.
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Google's AI Overviews and the publisher opt-out decision
Google is preparing a search opt-out for publishers as required by the UK's CMA, while improving AI Overviews in ways that may reduce appetite for leaving. The trade-off between referral traffic and AI visibility is becoming a structural decision for content teams.
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AI usage rises while spending stalls, Ramp data shows
Ramp data reported by TechCrunch shows AI usage still climbing while spending has plateaued. Price cuts and tighter cost controls among the biggest buyers could unsettle investor assumptions about AI hypergrowth.
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US midterms put data center restrictions on the ballot
TechCrunch reports that voters approved restrictions on data center development in 40 of 41 ballot measures this week. For AI-dependent teams, the local approval process now sits on the critical path of infrastructure planning.
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US midterms: 40 of 41 data center ballots back restrictions
TechCrunch reports that voters approved tighter data center restrictions in 40 of 41 ballot measures this week. For AI teams, local permitting now shapes where compute and inference capacity can be built, and how fast.
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AI in real estate: who controls the agency's client relationship
At RENT 2026, established software vendors and startups presented tools covering more of the property workflow, from search to file tracking. The question raised is who keeps control of the client relationship, the data and the value of the transaction.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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