Traffic acquisition and monetisation · Sofia, EU
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Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Artificial intelligence
Publishers and AI scrapers: what the latest warning changes
Digiday reports a warning that publishers must protect their content from AI scrapers now. The parallel with the early web and social platforms is the useful part: access granted freely is hard to reverse later.
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OpenAI to ad partners: privacy rules will limit what ads can do
OpenAI's monetization chief told ad partners that user trust and privacy rules will cap what advertising inside its products can do. The report says he declined to own a reported $100 billion ad revenue target.
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Apple reportedly plans to turn Siri into a full AI agent
According to Siècle Digital, Apple is preparing a new version of Siri intended to become a genuine AI agent, possibly next year, to compete with OpenAI's agents and Meta's Muse. The report gives no detail on capabilities, markets or timing beyond that.
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Trump administration weighs deep-sea data centres
Siècle Digital reports that the Trump administration is looking at building data centres on the ocean floor, citing land scarcity and potentially lower costs. No timeline, budget or technical plan is specified, leaving the operational implications open.
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Europe Pushes TikTok to Rework Its Personalized Feeds
The European Commission wants TikTok to change the recommendation systems behind its personalized feeds, citing risks for users, especially younger ones. For teams building on short-video algorithms, the design of those feeds becomes a regulatory question, not just a product choice.
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Suno faces new lawsuits over Elvis Presley and Eminem catalogues
Suno, a leading AI music generation tool, is facing fresh lawsuits from the estates of Elvis Presley and Eminem's publisher over alleged copying of their catalogues. The company normally blocks artist names in prompts, but rights holders argue that safeguard is not enough.
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Visibility in AI answers: how brands organise their presence
FrenchWeb reports on how large companies structure their presence in AI-generated answers, covering customer needs, measurement, sources and team coordination. The report names no figures, tools or outcomes, so the operational detail remains to be established.
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Daniel Roch to update the French SEO reference "Réussir son référencement web"
Abondance reports that Daniel Roch is taking over "Réussir son référencement web", the French SEO manual previously written by Olivier Andrieu. The announcement gives no publication date, no scope of changes and no detail on what the new edition will contain.
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Sentiment analysis: why whole-page scores hide what matters
Abondance reports that labelling a review or page simply "positive" says little about its mixed content. For teams relying on AI to read customer language at scale, the useful signal is the location and weight of each passage, not an aggregate score.
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Google's AI Overviews and the publisher opt-out decision
Google is preparing a search opt-out for publishers as required by the UK's CMA, while improving AI Overviews in ways that may reduce appetite for leaving. The trade-off between referral traffic and AI visibility is becoming a structural decision for content teams.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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