Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Artificial intelligence
Adobe bets on creative AI agents to reach users where they work
Adobe is developing AI agents intended to connect its creative tools to the environments where users already work, according to a Blog du Modérateur report. The company frames this agent strategy as a way to reach new users without disrupting professional workflows.
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In China, luxury goods move to warehouse discount formats
L'ADN reports that some large Chinese retailers are selling luxury goods in warehouse-style, cut-price formats. The relationship between luxury positioning and discount retail is the central question for pricing and channel strategy.
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CoreWeave's prepayment model signals a shift for AI buyers
CoreWeave is turning to customer prepayments and shorter contracts to fund its AI growth, according to its Q3 earnings. This could mean higher prices and tighter terms for companies buying AI compute.
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Meta extends AI age detection worldwide to catch teens faking birthdays
Meta is rolling out its AI-based age detection system globally across its platforms, according to Siècle Digital, targeting teenagers who enter a false birth date. For advertisers, that means the declared 18+ audiences they buy against become less certain.
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France: Macron targets AI chatbots and connected toys for child safety
Emmanuel Macron wants certain AI uses banned when they put children at risk, citing chatbots and connected toys, Siècle Digital reports. The announcement names no scope, timing or enforcement mechanism, so teams serving younger audiences should track what follows.
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Data center backlash and permitting delays: what AI capacity really looks like
TechCrunch reports that local opposition, permitting delays and power constraints are slowing data center projects, and that many announced builds may never happen. For teams relying on AI, that changes how capacity and costs should be planned.
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AI Data Center Plans Face a Basic Obstacle: Many May Never Be Built
TechCrunch reports that many announced AI data center projects may never be built, before permitting delays, local opposition and power shortages even come into play. For teams selling digital products, this makes computing capacity a planning assumption rather than a certainty.
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Google adds "things to do" queries to EU aggregator and supplier units
Google has updated its Search Central documentation to cover "things to do" queries in the aggregator and supplier units, two formats shown only to users in the European Economic Area. The supplier unit never appears alone and depends on an aggregator being present.
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OpenAI Business Hub: businesses can now claim their ChatGPT listing
OpenAI has opened a beta of Businesses in ChatGPT, letting eligible companies claim and verify a listing through the Business Hub wherever ChatGPT is available. Verified businesses can update key information and add product feeds with prices and availability, but the announcement leaves scope and eligibility rules unclear.
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Server-Side Ad Tech and the Trust Question for Publishers
Digiday hosted an IAB Tech Lab discussion on how Trusted Server works and what the industry's move to server-side ad delivery means for user privacy. For publishers, the shift changes where data is processed and what teams can actually verify.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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