Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital business trends
AI agents that buy for customers: what merchants must prepare
AI agents no longer just recommend products: according to L'ADN, they now search, compare and buy in place of customers. That shift rewrites the rules of the commercial relationship for small merchants as much as for large platforms. No figures or timelines are given.
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Gen Z: screen habits reshaped as political tactics
A report by L'ADN argues that Generation Z, often dismissed as anxious and phone-addicted, turns gaming, fandom and troll culture into political tactics from Kathmandu to Belgrade. For brands and founders, it is a reminder that native digital behaviours are now organising tools.
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Anthropic's $1.7bn staff cost: what it means for AI teams
Siècle Digital reports that Anthropic spent close to $1.7 billion on its employees in the third quarter of 2026, ahead of its IPO. That works out at roughly $100,000 per employee per month, a figure that is not equivalent to actual salaries.
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AI search: fewer than 10% of sites optimised, Abondance reports
Abondance covers a Fasterize barometer scoring sites on Search, AI Search, Experience, Accessibility and AI agents. Fewer than one in ten sites clears the threshold for good optimisation on AI search.
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AI-Written Briefs: Why Brief Bloat Slows Campaigns
Digiday reports that agencies and marketers now routinely use AI tools to draft media and creative briefs, and that overuse is producing bloated documents. The report offers no figures or named cases, but it points to a quality problem teams can test for themselves.
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Microsoft patent filing targets real-time speech and lip-sync editing
A Microsoft patent filing reported by Siècle Digital describes near-real-time cleanup of speech, removing filler words and hesitations. What the report leaves open is how such editing would work, and what it means for teams producing video at volume.
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EU court weighs AI summaries of press articles against copyright
Europe's top court is being asked whether an AI assistant may reuse press articles to generate answers without publisher permission, per Siècle Digital. The advocate general's conclusions in the Google case are still pending, and no figures or outcomes are known.
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Nothing's AI-first device: what a launch without specs means
Nothing's CEO says the company's AI-first device ships next month, with productivity as the stated goal. The report gives no product category, price or market. For marketers, the useful move is scenario planning, not predictions.
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Orange launches free Branded Call display for business calls
Orange announced Branded Call, a free service for its mobile subscribers that displays the name of a calling company before the call is answered. The operator frames it as a way to help users identify professional calls as canvassing calls multiply.
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Avast launches a free, ad-free VPN: what it means for traffic
Avast is offering a free, ad-free VPN presented as unlimited, according to Siècle Digital. The report does not detail the restrictions behind the offer, which matters for teams building acquisition on privacy tools.
Behind the articles, two expertises
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Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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