Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital interfaces
Firefox redesign: what a browser rebuild means for acquisition
Blog du Modérateur reports that Firefox unveiled its most ambitious redesign since 2021 in late September, with the browser's lead revisiting the project's origins and the strategy to win back a mainstream audience. For teams that depend on search and on-site discovery, the question is whether interface changes shift traffic behaviour.
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ActuAI launches free sector-based AI news digest
ActuAI now offers members a free sector-classified digest gathering more than 1,300 AI news briefs from the past thirty days, each linked to its source. Readers can follow any sector in one click to build a personalised watchlist.
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People Inc. Builds Custom APIs So AI Agents Can Read Its Journalism
People Inc. is developing custom APIs to make its journalism easier for AI agents to access, according to Digiday. Forbes has already moved to Markdown for agents, while the FT and Daily Mail are weighing how agents could reach subscriber content.
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AI Spending Boom Shows Cracks as Debt and Skepticism Grow
TechCrunch reports that heavy AI infrastructure spending is colliding with rising debt, negative cash flow and investor doubt. For marketing and product teams, the practical question is which AI tools and pricing survive a cost-focused cycle.
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16-year-old charged over French tax data breach
Siècle Digital reports that a 16-year-old has been charged in connection with a large theft of French tax data, which the group ZeroBytes claimed on social media. The report does not detail the volume of data, the intrusion method or the minor's alleged role.
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Reddit to Require Accounts for Most Content: What It Means for Traffic
Reddit announced it will soon require an account to access most of its content, according to Siècle Digital. For teams relying on Reddit as a discovery, referral or research channel, the change alters how traffic reaches the platform and who can see what.
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Ollie's privacy-first AI assistant shuts down within a week
TechCrunch reports that Ollie, an AI assistant built around user privacy, will shut down in a week, according to its founder. The closure comes as the AI assistant market grows increasingly crowded.
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Google updates UGC spam guidance to cover shared pages, AI content and web apps
Google has expanded its user-generated spam help page to cover tools that publish shared pages, generated content and web apps. Platforms are told to noindex link-only content by default and to watch Search Console for abuse.
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OpenAI retires GPT-4o and GPT-4.1 on January 14, three months before Azure
OpenAI ends GPT-4o and GPT-4.1 in its API on January 14, 2027, while Azure keeps them until April 14. Retirement dates for the same model differ by up to 173 days across providers, and the day itself plays out differently on each.
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SBA classifies US creators as small businesses: what changes for brand partnerships
The US Small Business Administration now gives creator businesses an industry code, NAICS 5121, easing access to its loans. Deal structures may not move soon, but how creators negotiate and get onboarded by brands could.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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