Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Artificial intelligence
NYT sues Brave over AI scraping of news content
The New York Times is suing Brave, alleging the browser company scraped its copyrighted content and passed it to AI customers such as Anthropic and Perplexity. The filing raises the question of who is accountable when a browser becomes a content conduit for AI systems.
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Affle buys Perion for $420M as open-web adtech exits multiply
India's Affle is acquiring Perion, which will leave Nasdaq, in a deal valued at $420 million. With Perion's cash excluded, Adweek reports the effective price for the business sits below $200 million.
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Reddit faces falling Google traffic and weighs mandatory login
Reddit's CEO told CNBC that Google-sourced traffic fell significantly in Q3 2026, attributing it to AI Overviews and AI Mode. The company beat revenue expectations at $895 million and now plans to test requiring a login to access the site.
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AURIGA raises €80M to back European cybersecurity startups
AURIGA CYBER VENTURES II has closed an €80 million interim round, already above its €55 million predecessor, with a €100 million target. The fund invests from pre-seed to Series A and reserves roughly half for follow-on rounds.
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South Korea's Courts Confront AI-Invented Case Citations
A South Korean judicial survey found that about 80% of responding civil, family and administrative judges received filings quoting fake or non-existent rulings attributed to AI. The judiciary is pushing for a legal basis, including a fine, in the procedural codes, without specifying amounts or timing.
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HubSpot loses 80% of organic traffic, shifts its SEO metrics
Abondance reports that HubSpot's blog fell from over 20 million monthly organic visits to roughly 80% less as AI answers spread. Its CMO says the company now tracks other signals, while revenue grew nearly 20% in 2025.
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Abu Dhabi deploys OpenAI for food import compliance checks
Abu Dhabi has signed four agreements with OpenAI, including use by the emirate's administration, ADNOC and Mubadala through G42's Inception42. A first use case is already in production, helping check the compliance of food imports.
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Firefox redesign: what a browser rebuild means for acquisition
Blog du Modérateur reports that Firefox unveiled its most ambitious redesign since 2021 in late September, with the browser's lead revisiting the project's origins and the strategy to win back a mainstream audience. For teams that depend on search and on-site discovery, the question is whether interface changes shift traffic behaviour.
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ActuAI launches free sector-based AI news digest
ActuAI now offers members a free sector-classified digest gathering more than 1,300 AI news briefs from the past thirty days, each linked to its source. Readers can follow any sector in one click to build a personalised watchlist.
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People Inc. Builds Custom APIs So AI Agents Can Read Its Journalism
People Inc. is developing custom APIs to make its journalism easier for AI agents to access, according to Digiday. Forbes has already moved to Markdown for agents, while the FT and Daily Mail are weighing how agents could reach subscriber content.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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