Traffic acquisition and monetisation · Sofia, EU
A maze has dead ends. A meander has one line, and it always leads somewhere.
Eleutheros advises on the two things that decide a digital business: bringing in traffic, and turning that traffic into revenue. With deep expertise in AI and UI/UX, and a network that connects you to the best people in the world for each need.
Featured · Digital business trends
Social media reporting: building a reliable automated dashboard
Blog du Modérateur publishes a method for building a custom social media reporting dashboard in Data Studio and automating it without losing reliability. The article raises a practical question for teams: which metrics deserve to be automated, and which still need human judgement.
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GPT-6 Cyber: OpenAI cible la sécurité, Mozilla patche Firefox
OpenAI ajoute à son offre sécurité un modèle classé critique, capable de concevoir des attaques fonctionnelles, selon Blog du Modérateur. Mozilla a déjà publié des correctifs pour de nombreuses failles détectées dans Firefox.
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Anthropic launches Personal Finance for Claude Pro and Max users
Anthropic has introduced Personal Finance, a feature for tracking and managing personal finances with Claude, deployed first as a beta in the United States. It follows a comparable OpenAI release by roughly six months and is limited to Pro, Max and Ultra subscribers.
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YouTube Shopping adds Cdiscount, Leroy Merlin and SharkNinja in France
According to Siècle Digital, YouTube Shopping's French affiliate programme now includes Cdiscount, Leroy Merlin and SharkNinja alongside Amazon. The move widens the product catalogue creators can tag, but the report gives no commission or tracking terms.
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Shein mise 500 millions d'euros sur la logistique en Pologne
Shein investit 500 millions d'euros dans sa plateforme logistique polonaise face à la taxe européenne sur les petits colis. Pour les marchands, la vitesse de livraison et le coût du dernier kilomètre deviennent des variables de conversion à part entière.
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Airbnb's AI agent: what it means for travel acquisition
Airbnb plans to launch an AI agent that could handle holiday planning as well as accommodation booking, according to Siècle Digital. The report gives no launch date, pricing or detail on how the agent will surface listings, so the traffic impact is still open.
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TikTok Shop lance une application dédiée au shopping
TikTok Shop dispose désormais de sa propre application, selon Siècle Digital, avec l'ambition affichée de rivaliser avec Amazon et Temu. Le média ne précise ni les marchés concernés, ni le calendrier, ni les fonctionnalités de cette application.
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Perplexity Teammates: AI agents for long tasks, Max only
Perplexity has launched Teammates, AI agents powered by Computer that plan projects, track their progress and report results. Access is currently limited to Perplexity Max subscribers, and no pricing or rollout details were given.
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Google Discover France: manual spam action removes nine domains
Nine domains left Google Discover France in three waves between 3 and 4 November, after a manual spam action, according to Abondance. Together they accounted for roughly 2% of articles served by Discover in France.
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Campagnes politiques et algorithmes : la leçon brésilienne
L'ADN se demande si les campagnes politiques françaises devront se plier aux logiques algorithmiques, à la lumière des dernières élections brésiliennes. Pour les équipes marketing, la question porte sur la mécanique de diffusion et ses effets sur le débat.
Behind the articles, two expertises
Our expertise
Traffic acquisition
Where your audience comes from and what each visitor costs. Strategy for Meta Ads and TikTok Ads, SEO, organic content and creators, with budgets moved every week toward what converts.
Traffic monetisation
What each visitor is worth. Revenue models, pricing, offers, funnels and retention, measured against the numbers you actually collect, until the margin per visitor beats the cost to bring one in.
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