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Google updates UGC spam guidance to cover shared pages, AI content and web apps

Google has expanded its user-generated spam help page to cover tools that publish shared pages, generated content and web apps. Platforms are told to noindex link-only content by default and to watch Search Console for abuse.

Traffic acquisition · 1 day ago

SEO vs GEO: why Google rankings still drive citations in ChatGPT and AI Overviews

Data presented at a Paris conference shows ChatGPT draws most Thinking-mode results from Google, and brand mentions correlate most with AI Overview visibility. One article can serve rankings and AI citations if it is built for both.

Traffic acquisition · 1 day ago

Google Discover filters stale articles before ranking: what the SDF paper shows

A Google research paper describes SDF, a system that has removed stale articles from Discover for two years, before ranking takes place. Publishers can adjust titles, updates and measurement to avoid being filtered out early.

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